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As a leader you have a gift to share.

why I created the GRIT® roadmap

There's a lot of talk about the need for "grit" in today's workplace. And yes, I see plenty of it in successful leaders.

But I also see what happens when people focus too heavily on the traditional definition of grit: relentless perseverance at all costs.

The collateral damage often shows up as strained relationships, burnout, declining health, and a nagging feeling that success isn't as fulfilling as it should be.

That's why I created GRIT®: Generosity, Respect, Integrity, and Truth.

 

My approach keeps the toughness, resilience, and determination that great leaders need—but not at the expense of themselves, their teams, or the people they care about most.

GRIT® is more than a leadership model. It's a practical roadmap for building stronger relationships, making better decisions, and creating a culture where people can thrive while still achieving exceptional results.

 

And here's something important: leadership isn't about a title. Anyone can choose to lead, regardless of their position.

 

When we work together, we'll roll up our sleeves and focus on what matters most to you and your organization.

 

Whether you're navigating change, developing leaders, strengthening teams, or improving culture, we'll tackle it together—and we'll have some fun along the way.

 

Through workshops, coaching, consulting, retreats, keynote presentations, and my book, Leading with GRIT®, I provide practical tools and proven strategies that inspire people to take meaningful action.

 

I'd love to learn more about your goals and challenges.

My Philosophy

We spend most of our waking hours at work - it’s a huge part of our lives. It can be miserable, or it can rock! It’s really up to us.

With a little awareness, an understanding of our “why”, and proven tools and techniques I believe together we can make just about anything happen - whether it’s getting your team to accomplish great things, or getting yourself to focus and finish; whether it’s navigating through the transition of “individual contributor” to now leading others, or navigating your culture through a merger or acquisition; whether it’s getting people to communicate and treat each other with more respect, or helping people discover how to treat themselves with more respect. 

I believe so much in your potential, and my passion is to help every one live the best lives we can. While my expertise is in the workplace, you’ll soon see positive results extending into every area of your life.

Podcast guesting

As the founder of Unlimited Coaching Solutions, Inc., Laurie Sudbrink has inspired tens of thousands of people to take control of their own professional destinies. As the author of Leading with GRIT®, endorsed by Ken Blanchard (The One Minute Manager) and Don Miguel Ruiz (The Four Agreements®), Laurie is a dynamic speaker whose audience ranges from small organizations to Fortune 500 companies. Laurie delivers GRIT® (Generosity, Respect, Integrity, and Truth) at leadership workshops and keynotes around the world.

 

She is known for her ability to connect with her audience through real-life stories and a practical approach that hits home at an intense and intimate level. 

Credentials

  • Trained/coached thousands of managers

  • Author of Leading with GRIT® and the GRIT® Productivity Planner

  • Developed GRIT® Training Programs

  • Founder of Unlimited Coaching Solutions Inc. (1999)

  • Clients worldwide, from small and large manufacturing, to Fortune 500’s, the US Navy, and many more!

  • Certified DiSC®, Four Agreements® and New York State Trainer

  • Authorized partner of Patrick Lencioni’s Five Cohesive Behaviors of a Team

  • NHRA, ATD, and former SHRM Member

  • Former Forbes Coaching Council

  • Former Board Member of the Western NY Entrepreneurs Organization

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Former Forbes Coaches Council Member
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