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Laurie Sudbrink

Laurie has been interviewed on podcasts, quoted in articles, and published in leading media outlets. If you're looking for a quote from Laurie for your article on grit or leadership, please reach out! Click the button below to connect or email


How To Help Middle Managers Set Teams Up For Success: 15 Tips For CEOs

Jan 31, 2024

In this article, Laurie and other Forbes Coaches Council members weigh in with insights on how CEOs can help middle managers build high-performing teams.

Read here


Leading with GRIT - conversation with Jon S. Rennie, Peak Demand Inc.

Jan 29, 2024

Laurie witnessed weak leadership and communication breakdown over 15 years of working for a major company that eventually filed for bankruptcy. Determined to save other corporations from imploding, she launched and grew a training business that has helped fortune 500 companies get their act together.

Listen here


How To Prevent Workplace Conflict From Impacting Your Team

Jan 29, 2024

In this article, Laurie and other Forbes Coaches Council members suggest their best strategies to not only mitigate potential disputes, but also contribute to a positive organizational culture. 

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15 Practical Ways To Strengthen Self-Control And Willpower

Jan 24, 2024

In this article, Laurie and other Forbes Coaches Council members share actionable strategies they’d recommend to their own clients to help them bolster their willpower.

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How To Successfully Lead Teams Through Challenging Times

Jan 4, 2024

In this article, Laurie and other members of Forbes Coaches Council share how to successfully lead teams through challenges this year and beyond.

Read here

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SELLING FROM THE HEART With Larry Levine and Darrell Amy

How to Build and Sustain GRIT!

Oct 1, 2022

As sales professionals and leaders we need GRIT to keep persevering. Laurie Sudbrink, author of Leading With GRIT, joins us to give an authentic perspective on what it takes to build and sustain GRIT: Generosity, Respect, Integrity, and Truth. Get ready to take some notes and do some honest self-reflection as you get coached by one of the masters!

Listen here

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Leading change with GRIT and communicating with integrity

Sep 20, 2022

Successful change management is the result of navigating people through resistance. Laurie Sudbrink makes the case that leadership must come from a place of GRIT: generosity, respect, integrity, and truth.

Listen here

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The Self Esteem and Confidence Mindset
with Jonny Pardoe

July 21, 2022

In this podcast episode on Self Confidence and GRIT I talked with Jonny Pardoe about the GRIT model, mindset, leadership and much more.

Listen here

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The Leadership Habit 

June 24, 2022

In this episode of The Leadership Habit podcast, I chatted with Jenn DeWall about my book, Leading with GRIT, who should be reading it, and what GRIT really means in a leadership context.

Listen here

You can find the full transcript here: 


W.E.L.L.L. - Women’s Expressions on Leadership, Learning & Liberty

June 29, 2022

I had the opportunity to speak with John Krotec on episode 10 of the W.E.L.L.L. podcast show. We talk about practicing G.R.I.T. — a foundation that can carry any leader through the toughest trials and tribulations. It’s time for our virtues to raise their heads again!

Listen here

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Increase Retention and Build Strong Teams

May 25, 2022

In this episode of Thrive Radio I talked with host, Aimee Montgomery, about:

- How to advance your career but stay true to yourself
- How to create an engaging team
- How to start delegating more
- The choices you have that you are overlooking
- What to do if employees are leaving
- My book Leading with GRIT

Listen here


In this episode I talked with Matt Tenney, CEO at The Generous Group and author of "Serve to Be Great" and "The Mindfulness Edge"​ and discussed the top 7 most important things that a leader needs to do to improve employee engagement.

Listen here



Aug 5, 2021


In this podcast, I spoke with Bianca Herron and we shed light on action and accountability with generosity, respect, integrity, and truth all from Amazon best-selling book Leading With GRIT.

Listen here 

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Revelation of Hope Podcast with Alvin Bonds: Episode 031

Aug 30, 2020


I had the pleasure of talking with Alvin Bonds about leadership and family.


Time to Shine Today Episode 80 - Do You Have G.R.I.T?

May 18, 2020


In Episode 80 of Time to Shine Today, with Scott Ferguson, we talk about:

- Emotional intelligence
- Being vulnerable, yet confident and honest
- What makes a great coach
- The GRIT model = Generosity, Respect, Integrity and Truth



With Mike Gastin | October 27, 2019


It takes a lot more than a good product or a strong balance sheet to run a successful organization. Those things are important, but they can’t sustain the long term without a healthy team.

Listen here 

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Men’s Axis reviews the GRITty Stuff Professional Planner!


Get Your Grit Together

Gritty Stuff designed a deluxe 3-in-1 planner that will help you make your business and personal life better with optimal time management!


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Men’s Axis reviews the GRITty Stuff Professional Planner!


Get Your Grit Together

Gritty Stuff designed a deluxe 3-in-1 planner that will help you make your business and personal life better with optimal time management!


11 Important Things To Remember When Creating Your Employee Development Program on


By  Forbes Coaches Council  |  March 20, 2018

The most important asset any company has is its people. Like any other business resource, you must invest the proper time and money into developing your employees and helping them grow. Otherwise, they will stagnate and stop producing quality work -- and eventually, they'll leave your organization for another that will give them what they need.

Good employee development programs require more than an annual "training day" or a few workshops throughout the year. Your business must continually nurture its existing talent through a variety of tactics and strategies.

Laurie wrote: Always Keep Your Company's Future In Mind

"It's important to keep the organization's future vision in mind when building an employee development program. If you only plan for today, you'll likely fall short. Identify the core competencies necessary to reach the vision. Then assess: What specific skills will we need? What skills do people already have? What can be developed within the time frame, and what will we need to hire for?"

Read the full article: 11 Important Things To Remember When Creating Your Employee Development Program on

15 Best Ways To Build A Company Culture That Thrives on


By  Forbes Coaches Council  |  January 29, 2018

Corporate culture can define a business and make all the difference when it comes to retaining employees and keeping them happy. With 64% of employees feeling like they don’t have a strong work culture, according to a report by TruPath, many companies are falling short in providing their staff what they need to succeed in the workplace.

Your company culture is a reflection of what your organization stands for, and as the voice of your business, your employees are key to ensuring that it succeeds. When you provide a work environment that your staff enjoys spending time in, it can help to improve their performance each and every day.

Laurie wrote: Enlist, Empower And Encourage

"The key is aligning people to the culture. It's one thing to say you want a great culture, it's quite another to mindfully shape people's thoughts and beliefs around this vision you have. You have to get people excited, proud and appreciative of the culture. Enlist them, empower them and encourage them. When they "own" it, the culture will thrive."

Read the full article: 15 Best Ways To Build A Company Culture That Thrives on

12 Ways To Overcome Your Resistance To Change on


By  Forbes Coaches Council  |  December 11, 2017

It's been said that change is the one constant in life. As much as people want comfortable circumstances to stay the same, they can rarely stop the flow of events that shake up the status quo.

This is especially true in today's rapidly evolving business world. Every day, new technologies and trends open new opportunities to succeed – or to fail. Although the unknown possibilities that come with change can be frightening, surviving in this environment means learning to quickly adapt to and embrace change, rather than meeting it with resistance.

Laurie wrote: Accept Your Resistance To Change

"It's normal human behavior to resist change. First, we need to accept and appreciate that fact. This will help us to be open to working on the thoughts and beliefs that we have about change. These limiting beliefs must be changed in order to rewire ourselves to stop meeting change with resistance. Your emotions can help you identify what thoughts you have, and then address the resistance you feel."

Read the full article: 12 Ways To Overcome Your Resistance To Change on

The Paradox Of Grit on


By  Laurie Sudbrink  |  October 30, 2017

Over the past two decades developing thousands of leaders, I've seen many with the traditional characteristics of grit: the toughness, the tenacity and the perseverance. But, too frequently, these leaders would leave people in the dust, wasting valuable time and resources, as others were left to pick up the pieces and put it all back together. 

It’s true we need grit in the workplace today. Our schools need to focus on developing this characteristic, as Angela Duckworth’s valuable research has proven. We need tough characters with courage and resilience that will hang in there and stick it out. But we need more than traditional grit. Leaders today need the additional softer characteristics of GRIT® — generosity, respect, integrity and truth — to connect, relate and communicate more effectively. 

Read the full article: The Paradox Of Grit on

San Diego Speakers Guild Speaking with Influence Webcast


By Laurie Sudbrink and San Diego Speakers Guild  |  January 17, 2017

Laurie Sudbrink, author of the breakthrough book Leading With GRIT - Inspiring Action and Accountability with Generosity, Respect, Integrity and Truth. Laurie’s book, Leading With GRIT, is endorsed by Ken Blanchard of the One Minute Manager and Don Miguel Ruiz of The Four Agreements. 

In today’s workplace, business leaders face significant pressure to recruit and retain the best employees, effectively build a team, create a culture that is healthy, productive, and dynamic, and to assist their staff to manage stress and find balance. Behind all of those pressures is one goal: to strengthen and grow the business.

Listen to Laurie's webcast hosted by the San Diego Speakers Guild: Speaking with Influence

Leaders Build Credibility On A Foundation Of Integrity And Trust


By Steve Watkins  |  December 21, 2016

Leadership doesn't come with a promotion or title. [...] Look at yourself and be brutally honest about your weaknesses as well as strengths, says Laurie Sudbrink, owner of Unlimited Coaching Solutions, a leadership development firm based in Rochester, N.Y., and Sarasota, Fla.
"If somebody knows themselves in that way, then they're living by integrity and doing what they say," she said.

Read the full article on Leaders Build Credibility On A Foundation Of Integrity And Trust

How to Sell with GRIT (Generosity, Respect, Integrity and Truth) with Laurie Sudbrink


By Andy Paul  |  November 12, 2016

My guest on this episode of Accelerate! is Laurie Sudbrink, Founder and President of Unlimited Coaching Solutions, Inc., author of the book, Leading with GRIT: Inspire Action and Accountability with Generosity, Respect, Integrity and Truth. Some of the key topics Laurie and I discuss are the key elements of selling with GRIT, how to implement change in yourself and in your organization, and the five steps of change Laurie prescribes that you can use to transform your selling.

Listen to the full recording on Accelerate! With Andy Paul: How to Sell with GRIT (Generosity, Respect, Integrity and Truth) with Laurie Sudbrink

How to Give Your Employees the Gift of Feedback — With GRIT


By Laurie Sudbrink  |  December 17, 2015

Giving feedback with GRIT—using generosity, respect, integrity, and truth—makes a huge difference to your team, and it costs you nothing except a little time. If we know as managers that feedback and recognition are essential to helping people stay on track, why is it that we avoid saying something that potentially could help someone, and improve a situation? When you think of feedback as helping, maybe you’ll be more eager to give it. In this sense, feedback is a gift.

Read the full article on Training Mag's website: How to Give Your Employee the Gift of Feedback - With GRIT

Leveraging GRIT For Leadership Success


By  Laurie Sudbrink  |  December 10, 2015

Many leaders, Sudbrink believes, display traditional characteristics of what we often think of as the quality of grit: tenacity, perseverance and toughness. Yet if these qualities are wielded in an autocratic, command and control style, these leaders can cause harm. What is needed is a new conception, what she calls GRIT®. The acronym stands for Generosity, Respect, Integrity, and Truth. These attributes lead to the “ability to be more human and genuine, instead of hiding behind the mask of professionalism.” It means letting go of the need for perfection, while tapping into our emotional intelligence, self‐awareness and empathy. And it requires remembering that our ego can often get in our way by causing fear‐based behavior.

Read the full article in the Wiley Online Library: Leveraging GRIT for Leadership Success

Your Working Life with Laurie Sudbrink


By  Caroline Dowd-Higgins  |  September 12, 2015

On this episode of Your Working Life with Caroline Dowd-Higgins,  Laurie Sudbrink discusses why grit is essential for management and leadership success.  With over a decade of career and professional development coaching experience, Caroline Dowd-Higgins has a desire to empower and energize people to achieve their personal goals. Her training style is engaging, high energy, and positive with a focus on unlocking the self-advocate within each of us.

Listen to the webcast on Caroline's website: Your Working Life with Laurie Sudbrink

Cut Meeting Time -- and Make 'GRIT' Happen!


By Laurie Sudbrink  |  July 27, 2015

Ah, the dreaded office meeting: When you hear that word meeting, what pops into your mind? Most of us who have experienced too many unproductive ones will say, “waste of time!” And that would be true. Too often, meetings are inefficient, unproductive and disorganized.

Read the full article on Cut Meeting Time -- and Make 'GRIT' Happen!

The 4 Enduring Qualities of Accomplished Leaders


By Laurie Sudbrink  |  May 19, 2015

While the need for grit was expressed long ago by George Washington and is recently gaining popularity in education and business, often grit can come at the expense of other important behaviors. To get lasting results we need GRIT® - generosity, respect, integrity, and truth.

Read the full article on The 4 Enduring Qualities of Accomplished Leaders

Is Active Listening Enough?

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By Laurie Sudbrink  |  May 2015

Most of us have been taught active listening – it’s when you paraphrase what you heard to check for understanding, and to show that you were listening. But there are times when we need to take it a step further. We need to emotionally connect with someone by showing that we understand how they are feeling. When we listen empathically, we show we truly care and it builds trust in the relationship.

Read the full article on Is Active Listening Enough?

Be Honest And Act With Integrity To Earn Commitment


By Steve Watkins  |  May 21, 2015

Truth and honesty are at the core of successful leaders, says Laurie Sudbrink, owner of Rochester, N.Y.-based training firm Unlimited Coaching Solutions. She urges people to be upfront with themselves about who they are and the principles by which they operate. "It's about looking yourself in the mirror and saying, 'I'm OK with doing this,'" she told IBD. "If we don't know who we are, it's really difficult to lead people effectively and to act with integrity."

Read the full article on Be Honest And Act With Integrity To Earn Commitment

Authentic Leadership, with GRIT


By Todd Schnick  |  May 7, 2015

Joined on the show today by Laurie Sudbrink, the president and founder of Unlimited Coaching Solutions, and the author of Leading with GRIT: Inspiring Action and Accountability with Generosity, Respect, Integrity, and Truth. 

While LEADING WITH GRIT is meant to be a practical leadership guide, it can also serve as an individual’s path to personal freedom. “When we fully embrace GRIT®, we become authentic and free – not so easily affected by others’ negativity. We accept the reality of life, and we look at it more positively,” she writes. 

Listen to the episode on Intrepid Now: Laurie Sudbrink: Authentic leadership, with GRIT

Success In Any Business Is All About Accountability


By  Martin Zwilling  |  April 30, 2015

Most business managers preach that the key to success is holding employees accountable for actions, but I have found that successful entrepreneurs are all about holding themselves accountable. They skip the blame and complain game, and make things happen despite major obstacles. As a startup investor, I view any evidence of a victim mentality as the kiss of death.
In reality, the picture is a bit larger than this, as outlined in a new book “Leading with GRIT,” by Laurie Sudbrink, a well-known business leadership coach and speaker.

Read the full article: Success In Any Business Is All About Accountability on

Tracing the Roots of Inspired Leadership, Laurie Sudbrink, Author, Leading With GRIT


By Jack Sweeney  |  April 23, 2015

Ever wonder how workplace unhappiness is curtailing your firm’s performance? Laurie Sudbrink, Author of Leading with GRIT: Inspiring Action and Accountability with Generosity, Respect, Integrity and Truth, explains how inspired leaders take a more personal approach that melds life values, discipline and self-discovery.

Listen to the episode:  Tracing the Roots of Inspired Leadership, Laurie Sudbrink, Author, Leading With GRIT

Eric Jacobson: Leading with GRIT

Eric Jacobson On Management And Leadership: Tips, ideas and techniques for leaders and managers  |  April 15, 2015

Feelings of being stuck, overwhelmed and frustrated plague too many of our workplaces says Laurie Sudbrink, author of the new book, Leading With GRIT. So, drawing on her over 20 years of coaching a wide range of organizations, colleges and Fortune 500 companies, Sudbrink provides in her book a road map to improve individual and organizational health.

Read the full article on Eric's website: Leading with GRIT

Bookviews by Alan Caruba

"For those in the management ranks, you might consider reading Laurie Sudbrink’s Leading With GRIT: Inspiring Action and Accountability with Generosity, Respect, Integrity, and Truth. How do you know this is worth reading? Consider the publisher, Wiley, one of the top business book publishers. Then consider the author who brings twenty years of corporate experience in human relations, management, sales, marketing and training to this book. This is a practical leadership guide and, at the same time, will show you how to approach your job and life with a positive feeling about who you are and where you’re going. Those who master leadership skills and attitudes go onto to become leaders and this book is a good place to start."

The Five Steps of Change


By Laurie Sudbrink  |  April 15, 2015

Implementing change is one of the most important roles a leader or manager needs to master today. The time and money lost because of resistance to change is devastating to an organization’s bottom line. And we all know that change is not only constant, it is accelerating.

In this article, I will discuss The Five Steps of Change—awareness, desire, knowledge, action, and perseverance—explaining how managers can use these concepts to help themselves and their teams move forward.

Read the full article on the American Management Association Playbook Blog: The Five Steps of Change

Power of Generosity, Respect, Integrity and Truth


By Coach John G. Agno  |  April 7, 2015

"If we look at the happiest, most successful people and companies, they're those that have a positive attitude about continuously improving.  It's growth.  It's something new.  It's an adventure," explains author Laurie Sudbrink in her new book, "LEADING WITH GRIT." 

"When leading with GRIT, you are being called to a higher level of leadership performance that will have the greatest impact on your organization, as well as your own success and happiness in life,"

Read the full article: Power of Generosity, Respect, Integrity and Truth

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